Title: REPRESENTATION OF SOCIAL ACTORS IN THE CASE OF TEACHER
BULLYING IN CENTRAL MALUKU BY DETIK.COM AND TRIBUN AMBON
Authors: Santuso Santuso and Sukarno Sukarno, Indonesia
Mass media represents the image of individuals or groups in either a positive or negative light,
depending on the media’s perspective. This research aims to describe, interpret, and uncover
the representation of social actors in the case of teacher bullying in Central Maluku, including
student and teacher perpetrators, bullied teachers, school principals, and local education
authorities. This study employs critical qualitative descriptive research. The research data
consist of diction, sentences, and metaphors representing social actors in the bullying case.
Data sources are news articles from Detik.com and Tribun Ambon, with four articles selected
from each published in August-September 2023. The data is analyzed using Norman
Fairclough’s critical discourse analysis theory. The results indicate that in textual analysis,
Tribun Ambon tends to represent each social actor more positively compared to Detik.com. In
the dimension of discursive practice, Detik.com relies on a single information source, resulting
in unbalanced news reporting, while Tribun Ambon selects multiple sources, leading to more
balanced reporting. In the socio-cultural practice dimension, it is evident that the reporting of
bullying events is influenced by situational, institutional, and social contexts.
Keywords: Bullying; Critical Discourse Analysis; Norman Fairclough; Mass Media; Teacher.
DOI: https://doi.org/10.59009/ijlllc.2024.0053
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